An emerging branch of environmentalism, armed with startup attitude and the analytical framework of behavioral economics, is positing that given the right combination of information, social pressure, and incentives, behavior can be influenced in an environmentally beneficial way. One element of this strategy involves social media, which can exert positive social pressure.
About This News Article or Informative Resource
The article Tweeting to Save the Planet: The Role-And Limits-of Social Media in Environmental Solutions (EContent Magazine) is syndicated for use on our Earth Task Force Blog. The original content can be found here.
